Tags: Brands

The Rise of Eco-Friendly Packaging in Cosmetics

A growing number of brands—from megabrand L’Oréal to soon-to-be hair care line KIND2—are bucking the cosmetics industry’s reliance on plastic. Much appreciated to some degree to weight and request from buyers, brands are turning their efforts to making packaging that’s sustainable, refillable, plastic-free or “naked” (package-free). With #shelfies and nitty gritty healthy skin and excellence…