Tags: Design

The Boxelope, Amazon Lab126’s goal-oriented Kindle packaging redesign

Intense changes to its Paperwhite packaging returned the Kindle to an e-commerce-friendly primary packaging design, reducing costs and meeting sustainability goals along the way. The first Kindle launched in November, 2007, and sold out in 5 ½ hours. There are currently more than 5 million eBooks accessible, and the Kindle is on its tenth generation.…