Tags: Mackmyra Swedish whiskey

Swedish Whisky brand uses Smartphone-readable NFC tags that Connects Consumers with Casks

Mackmyra Swedish whiskey, an award-winning manufacturer of single-malt whiskey based mostly in Sweden, is using NFC mobile promoting to attach directly with customers via smartphone, raise awareness of its private Cask program, and launch social media-driven campaigns that promote its most well-liked merchandise. Mackmyra‚Äôs initial readying, launching this quarter, uses NFC tags from skinny Film…