L’Occitane Partners with Loop for 100% Sustainable Plastics Pledge

Press Release

Beauty company L’Occitane Group as of late consented to a multi-year agreement with the inventive Loop Industries to help its goal of 100% sustainable product packaging.

Loop Industries Inc. has licensed an upcycling innovation to separate the polyester plastic and fibers in bottles, packaging, textile waste, and even ocean plastics, and repurpose them in a virgin-quality polyester plastic packaging. L’Occitane will begin incorporating the PET plastic in packaging for its en Provence brand starting in 2022.

L’Occitane en Provence is “very conscious of the importance of eco-design and sustainable packaging,” stated Global Brand Director Adrien Geiger. He described the partnership with Loop as “a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution.”

The worldwide maker, whose portfolio incorporates L’Occitane en Provence, Melvita, and Erborian, at present uses 30% recycled plastic however plans to have 100% of its jugs made of economical plastics by 2025. In 2008, the company initially acquainted eco-refills with point of confinement the ecological effect of its item conveyance. In 2014, the gathering started giving in-store reusing offices to discharge beautifying agents compartments. The L’Occitane Group is additionally working with providers to configuration lighter packaging and lower emissions from product transport.

Plastics with the Loop logo meet FDA prerequisites for use in food-grade packaging.

“We are convinced that companies that make this transition, use sustainable packaging and encourage recycling, will help restore our environment and create greater economic value,” Loop’s founder Daniel Solomita stated.

Other Cosmetic Sustainability Efforts

L’Occitane isn’t the only one in effectively seeking after supportability as a feature of its corporate socialresponsibility initiatives. Other beauty industry players are also trying to demonstrate awareness of their environmental impact:

Earlier this year Lush rolled out a vegan, packaging- and plastic-free ‘Naked’ skincare line in Europe.

REN Clean Skincare vowed to turn out to be totally “zero waste” by 2021. The company in 2018 got the Sustainable Packing Award for utilizing sea plastic.

Personal care giant Procter and Gamble commenced the year by helping to establish the ‘Alliance to End Plastic Waste’ (AEPW) to tackle plastic waste levels in the ocean.

Individual consideration retailer By Humankind additionally in February 2019 declared $4 million in seed financing to help its launch of deodorant, shampoo, and mouthwash products that eliminate single-use plastic by 90%. For instance, its deodorant comes in a refillable plastic roller with paper-pod refills.

Sephora and Space NK have both dedicated more rack space to products that don’t utilize contentious chemicals. The Clean at Sephora class propelled June 2018 with healthy skin, hair care, beauty care products, and aroma marks free of the synthetic concoctions eco-cognizant clients are endeavoring to keep away from.

Sustainability is also the focus of industry conferences. The tenth annual Sustainable Cosmetics Summit is in May in New York. According to the conference organizer Organic Monitor, “packaging pollution has become a major environmental issue for cosmetic and consumer goods industries, with about 300 millions of tonnes of plastic waste generated each year.”

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