Packaging Design: Red Bull scores with drink packaging that targets gamers

Sports figures and packaging go together like Michael Jordan and Wheaties. Presently celebrities are likewise springing up on packaging for mass-market brands: Red Bull has launched a limited-edition can celebrating 27-year-old videogaming superstar Tyler “Ninja” Blevins. The front of the energy-drink can is printed with the gamer’s Ninja logo and two similarities of Blevins. One picture is a portrait of the gamer wearing his mark Ninja X Red Bull head band, and different shows Blevins performing his popular PonPon dance. The 8.4-oz jars are sold in four-packs and 12-packs; the…

Read More

Missouri lawmaker wants to ban local rules for food packaging

JEFFERSON CITY, Mo. — A Missouri state legislator needs to preclude neighborhood governments from banning food and drink packaging amid a push by environmentalists to decrease the utilization of single-use plastics. State Rep. Dan Shaul, an Imperial Republican and director of the Missouri Grocers Association, filed legislation that would preclude bans, restrictions or different regulations on bottles, cups, bags, containers and other food and drink packaging, the St. Louis Post-Dispatch announced . The limits would cover containers made of plastic, aluminum, cardboard and a variety of other materials. Businesses could…

Read More