Packaging Design of Japanese Brand Kirin Ichiban gets an Update in UK

Kirin has unconcealed an invigorated bottle design for its Kirin Ichiban brewage brand in the UK because it aims to “cement its premium look and feel”. The Japanese brewer has updated the packaging to “achieve a cleaner, sleeker finish”. The new bottles are on the market at nationwide operators like Wagamama and supermarkets as well as Asda and Morrisons. Kirin aforesaid that the Kirin Ichiban lager is formed using the primary press brewing technique and remains “one of the sole beers in the world” to use this method. The new…

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