Sellers emphasize efforts to reduce plastic

The topic has been a high-interest one in the produce industry given the commonness of plastic packaging and the numerous ways its utilization benefits shoppers — specifically taking into account perceivability of the product, maintaining its quality and extending its shelf life. In the Food Marketing Institute’s yearly Power of Produce report, most buyers positioned those functional attributes as more critical to them than packaging being environmentally friendly. 77% said it is very important packaging allow them to see the product; 62% said it is very important packaging make items…

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