Design 

Robot Food designs packs for Upstream sparkling water

Robot Food has made packaging design for Clearly Drinks’ flavoured sparkling water Upstream. The design agency was entrusted to concoct a brand positioning, name, tone of voice and brand identity that could ‘elevate everyday moments’. It made crisp, extensive, contemporary designs with imaging featuring natural streams with lakes close mountains and waterways on the sea. Martin Widdowfield, creative director at Robot Food, said: “Each landscape is intriguing and descriptive of the flavours within, promising a moment of serenity and calm – a little respite from busy daily life.” Simon Forster,…

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Design 

Robot Food Refreshments can design for Northern Monk craft brewery

Robot Food has redesigned cans for craft brewery Northern Monk. Following an effective crowd-funding/investing event, the money raised empowered Northern Monk to triple capacity, install a new canning line and open its new Manchester tap room. Robot Food was entrusted to deliver an broad invigorate of the brand and set the tone for growth, strengthening the core range and better articulating the brand’s values. Russell Bisset, founder of Northern Monk, said: “We needed every element of our brand to be representative of how far we’ve come since the beginning of…

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