Body Wash Bursts with Scent Cues on Package Redesign

Foamburst arrived on the market with its one of a kind gel-to-froth recipe more than 20 years prior, with the latest redesign in 2013. Its creative item and packaging had a big impact on shelf. The brand felt all was good and well to push forward with another character to revive the range, reinvigorate that initial sense of excitement and set it apart from regular body-wash brands. Imperial Leather moved toward brand and packaging expert PB Creative with the test of typifying Foamburst’s upbeat, experiential USP as part of the…

Read More